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Hell Energy and the organizer of King of Europe entered into a contract. The Hungarian energy drink producer will give its brand name and become the official energy drink of the forthcoming rounds of the prestigious race and the whole season in 2012. As leader of the Hungarian energy drink business Hell further popularizes its products on its export markets by drift shows with their Camaro at the Spanish, Romanian, Greek, Slovakian and Hungarian KOE races continuing in 2012 with title sponsorship of the whole series.
Budapest 3 May, 2011 – 5000 fans gathered for a legendary fight in the Budapest Sportaréna on 1 May, 2011. Tivadar Kunkli, the 47 years old Thai-boxer of HELL Energy, put on the gloves only for this fight and accepted the challenge of the American Bob Sapp, who has a hundred kg over the Hungarian boxer. The Hungarian Thai-box icon –with 390 victories and a single loss under his belt- returned to the ring for the third time to prove: it is not age or size that really matters. The battle of the giants ended with the victory of the Hungarian strongman. In less than three minutes he brought his giant rival to the ground. David has defeated Goliath! After knocking out Bob Sapp, Tivadar now puts down the gloves for good and he talked to us about his future plans after his stellar sport carreer.
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– the Hungarian energy drink producer has achieved 168 per cent export growth compared to Q1 of last year –
The Hungarian energy drink producer has achieved 168 per cent export growth compared to Q1 of last year
Budapest, 11 April 2011 – Compared to the data recorded between January and March of last year, Hell Energy Magyarország Kft, a company with 100% Hungarian ownership, achieved 168 per cent export growth in the first quarter of 2011. Hungary’s market-leader energy drink is now available in 26 countries after it extended its reach into foreign markets with Afghanistan and Jamaica. At the same time, Hell Energy is about to officially open its uniquely modern, high capacity Hungarian plant in Szikszó, Borsod-Abaúj-Zemplén County. In addition to domestic orders, the producer is soon to supply the Romanian, Czech, Slovak, and Israeli deliveries from its new bottling plant.
In May 2011 the Hungarian Thai-box legend will yet again dispel the notion that the world belongs only to the young. After winning 390 championships and losing only one, Hell Energy’s 46 year old boxer, Tivadar Kunkli enters the ring for the last time. After resigning for the second time last year, a surprising challenge made him return for another match. This time the Hungarian fighter who signed up for Thai-box as well as Street fighting, is going to take up the challenge against the American Bob Sapp – who happens to outweigh him by 100 kilograms.
Hell Energy Hungary Ltd. has won several EU tenders and started an investment process worth EUR 16 million, which will result in a world-class, modern bottling plant to be opened by spring 2011 in Szikszó, located in Borsod-Abaúj-Zemplén county. The new plant will host a factory with state-of-the-art bottling machines as well as modern storage facilities.
An old dream came true for Hell Energy at the end of last summer when the company decided to start rebuilding an overseas Chevrolet model. As a serious participant in the field of technical sports for several years, Hell Energy, Hungarian based energy drink manufacturer, plans to build a 6200 ccm racer-miracle with over 640 HP - surely not the average idea of a racing car. The Chevrolet Camaro SS, which was taken into pieces and then rebuilt again from scratch, rolled out of the garage representing extreme power and true magnificence: after getting a shiney new Hell design on the outside, the service team just finished working on the car’s performance improvement in the past few days. Lead mechanic of the service team expressed his acknowledgement: he feels the test results speak for themselves.
Watch the below video about the HELL Camaro:
What are the chances in life, that you get invited to travel to the famous and traditional Monza Grand Prix as a VIP guest of the Williams Formula 1 team??? – None, zero, almost nothing ….normally. I am very sure that many people had the exact same ideas when posting those pull tabs they had collected from the lid of Hell cans.

HELL Energy International Ltd. considers international expansion of the brand a main priority besides the domestic success. After the World Food Moscow at the end of September , which is the largest food exhibition of Russia, HELL represented the brand with a unique, individual stand at the world’s largest and most prestigious food expo: the SIAL.
The nearly 100 square-meter exhibition area hosted business partners for 5 days from all over the world. The next step in the spectacular, fast-speed growth was to enter the Russian market which marks as an important moment in the life of the brand. HELL introduced itself for the first time for the market professionals at the Moscow Food exhibition, which is a regular and traditional market event since 1992.
Take two young and willing groups and there is a great chance something good turns out. It was no different when HELL Energy Drink started a cooperation with the FUSION 5 team. The purpose was to create two incredibly cool cars, and to use them in HELL energy drink promotion campaigns. Anybody who has seen the machines agreed that the cooperation reached its purpose. Two exceptional cars were built at the Fusion workshop, that have absolutely nothing similar to them in the entire country, and can hardly be found in Europe.
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